Estefanía Buitrago González

Estefanía Buitrago González is a seasoned product manager at Falabella Retail S.A., specializing in branding since July 2021. Prior experience includes a role as Casual Leasing - Casual Branding at Grupo Éxito, where Estefanía successfully implemented a national leasing and branding model for Carulla. Additional expertise encompasses project coordination and development at Burgoz Arquitectura y Diseño, where Estefanía created corporate identities and conducted market studies. Early roles involved digital marketing internships and senior advisory positions in construction-related industries, further supported by a robust educational background from institutions such as Universitat Politècnica de Catalunya and Fundación Universidad de Bogotá 'Jorge Tadeo Lozano', where Estefanía acquired advanced degrees in marketing and industrial design.