Rafaela Araujo

Rafaela Araujo, MBA, serves as a Brand Manager at LG Electronics since November 2021, following a notable tenure as Head of Marketing at Grand HVAC Leasing from August 2019 to November 2021. With extensive experience in marketing, Araujo has developed and implemented effective B2B and B2C strategies across various companies, including I-Cubed Industry Innovators Inc. as Marketing Lead and Kimberly-Clark in Sr. Product Marketing/Brand Management roles. Araujo has a proven track record of managing substantial marketing budgets, leading cross-functional teams, coordinating significant corporate events, and executing successful marketing initiatives in both digital and traditional mediums. Educational qualifications include an MBA in Marketing from FGV - Fundação Getulio Vargas and a Bachelor's degree in Social Communication from USCS - Universidade Municipal de São Caetano do Sul.