William Squares

William Squares has a robust background in digital marketing and analytics, currently serving as the Senior Manager of Planning and Performance, Revenue Growth Management at Liberty Coca-Cola Beverages since October 2019, where key achievements include leading the company's first direct-to-consumer website. Prior experience includes roles as a Digital Marketing Manager at Arctic PPC, focusing on Google Ads and client KPIs, and as a Digital Marketing Analyst at Adworthy. William's professional journey encompasses positions such as Experiential Marketing Specialist, Digital Analytics Intern, and various marketing roles in social media and content creation across multiple organizations. Education includes a Master’s of Science in Business Analytics from Rutgers Business School and a Bachelor's degree in Social Media Marketing from Centenary University.