Adriana Salcedo

Adriana Salcedo has a diverse work experience spanning multiple industries. Adriana has gained expertise in media planning and strategizing. Adriana started their career as an Intern in the Digital Department at JWT, where they monitored online campaigns and supported the digital account manager. Adriana then worked as a Bank Representative at Banco Popular de Puerto Rico, providing comprehensive information about bank services and accounts to clients. Adriana later joined Mindshare Puerto Rico as a Media Buyer, responsible for negotiating, purchasing, and monitoring media space. Adriana also collected and analyzed competitive data, ensuring the effectiveness of advertising campaigns. Adriana then took on the role of Caribbean Market Media Coordinator, serving as a link between local clients and the Caribbean market, collecting data and designing templates for the region. Adriana continued their media planning career at Arteaga & Arteaga Advertising, first as a Media Planner and later as a Senior Media Planner, where they contributed to strategic media planning for clients. Adriana then joined UM Worldwide as a Media Planner, further honing their skills in building media strategies. Most recently, they became a Strategy Specialist at Liberty of Puerto Rico, where they utilize their expertise to develop and execute strategic plans. Throughout their career, Adriana has demonstrated their ability to build strong relationships with clients and agencies and present effectively to various stakeholders.

Adriana Salcedo completed their Bachelor's degree in Advertising and Public Relations from the Universidad de Puerto Rico from 2001 to 2006. During their undergraduate studies, they also participated in an exchange program at the Universidad Complutense de Madrid from 2004 to 2005. Prior to their university education, they attended Colegio Rosa-Bell from 1988 to 2001, but no specific degree or field of study is mentioned for this period.