Hollie Palmer

Director of Marketing & Operations at LicenseFortress

Hollie Palmer has a diverse work experience spanning over 15 years in various roles. Hollie started their career at Progressive Insurance, where they worked in sales and proof of concept from December 2006 to September 2008. Hollie then joined the Downtown Cleveland Alliance as a waterfront development planner, contributing to creating a cleaner and safer environment in downtown Cleveland from August 2008 to August 2009. Hollie later joined CrossFit South Bay as the director of business operations and human resources, playing a key role in the growth of the fitness affiliate from August 2010 to October 2014.

In 2014, Hollie joined VLSS as the director of marketing operations, specializing in Oracle and VMware technologies. During their tenure, they built a strong network and deep knowledge of the Oracle stack, as well as experience in running Oracle workloads on VMware. Hollie also assisted customers in migrating to the cloud and automating their environments. In 2016, Hollie transitioned to LicenseFortress, a company developed by VLSS's founder and chief architect. As the director of marketing and operations, they played a crucial role in addressing VMware customers' challenges in licensing Oracle on VMware technologies.

Throughout their career, Hollie has demonstrated expertise in marketing, operations, and human resources. Hollie is well-versed in the Oracle and VMware ecosystems and has experience in both the fitness and insurance industries.

Hollie Palmer has a Bachelor of Arts degree in Urban Studies from Cleveland State University. Hollie obtained this degree at an unspecified time. Additionally, they have a Master's degree in Public Policy Analysis from Northwestern University, which they started in 2020. Hollie also holds two certifications: Advanced Google Analytics and Google Analytics, both obtained in August 2019 from Google.

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