Selene Guadarrama currently serves as the Observability (O11y) - FinOps and Cloud Cost Optimization Leader and FinOps and Cloud Advisor at LIDDEV, where responsibilities include collaborating with sales teams and clients to design efficient financial and cloud solutions across AWS, Azure, and Huawei Cloud. Prior to this role, Selene held the position of Digital Transformation Manager for LATAM at LID Group and was a Business Development Manager at CloudShore. Selene's career began as a Junior Salesperson at Beecker. Selene obtained a Bachelor of Business Administration from Universidad de Palermo between 2014 and 2017.