Gemma Challen Bell

Merchandise Director Kidswear, Toys, Office at Lidl Asia Pte. Limited

Gemma Challen Bell has a strong background in the retail industry, with experience in various management roles at companies such as Lidl Asia Pte. Limited, Marks and Spencer, and MELLER DESIGNS LIMITED. Gemma holds a degree in Design Studies and Management from Nottingham Trent University. Bell's expertise lies in kidswear, design, digital development, product development, and online merchandising. Gemma attended Oakham School and GSIS for their earlier education.

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Lidl Asia Pte. Limited

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Lidl is a leading European food and retail company with over 11,000 stores worldwide. We have made a name for ourselves by delivering high-quality products at low prices. At Lidl Asia we are responsible for sourcing products that support Lidl’s global operation. We handle every stage of the sourcing process: from insights and ideas through to realisation, production, quality assurance and delivery, we make sure that every product on a Lidl shelf can be trusted by our customers. Our people and our business partners respect us for our responsible, ambitious, transparent and dynamic approach to growth. As we expand and harness the potential of new opportunities, we make sure we’re at the forefront of design trends to ensure we deliver products our customers will love. By staying focused on quality, we provide our global customers with functional and beautifully formed products that reflect current consumer expectations, while remaining conscious of environmental and social impacts.