Federico di Palma

Federico Di Palma is a Marketing Specialist with extensive experience in loyalty, partnerships, and promotions at Lidl Italia since June 2023, where responsibilities include designing Customer Journey models and coordinating loyalty activities. Previously, Federico worked at Nicolis Project from October 2020 to May 2023, focusing on market research, collaboration with agencies, and developing marketing materials. Early in 2019, Federico gained experience as a Marketing Assistant at MWD.digital, handling corporate communication, SEO, and social media marketing. Federico holds a Master’s degree in management and business strategy from Università degli Studi di Verona and has completed various online courses in brand management and general management from prestigious institutions.