Lido Labs
Kaci Schack has extensive experience in marketing and leadership roles. Kaci is currently the Director of Marketing Operations at Lido Labs since June 2021. Before joining Lido Labs, Kaci worked at Copart for several years, where they held various positions including Director, Global Marketing and eCommerce, Senior Marketing Manager, and Advertising and Marketing Manager. In their roles at Copart, they successfully led digital marketing initiatives, managed multimillion-dollar budgets, developed and executed marketing campaigns, and implemented website optimization strategies. Kaci also worked as the Director of Marketing at Hunsicker Senior Living Services and as an Online Marketing Manager at Copart. Earlier in their career, they held various marketing positions at The National Math and Science Initiative, RedPrairie, Law Offices of Mark E. Biernath, P.C., and the International Rescue Committee.
Kaci Schack completed their Bachelor of Science (BS) in Human Development and Family Studies at the University of Arkansas from 2005 to 2009. Kaci then pursued their Master of Arts (MA) in Non-Profit/Public/Organizational Management at The University of Georgia from 2009 to 2010.
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Lido Labs
Lido Labs is a boutique digital marketing advertiser, specializing in lead generation and e-commerce. In our lab, we implement tactical messaging, calculated search engine technology, and creative imagery to tell a story, connecting our brands with captivated audiences. Lido Labs owns and operates various brands in the real estate, career, concealed carry, and support pet industries. Service is what sets Lido Labs apart from the rest of the pack. In the digital era, little to no human interaction or personal touch is required to get what you’re looking for, but is that service? At Lido, our customers know us, they know our brands, they trust us to guide them in the right direction to obtain what they desire. Our typical clients are either call centers looking to engage with a specific opt-in audience, or display advertisers and e-commerce companies with an objective to build their brand and online web presence. We offer advertising in several formats such as: Banner/Display Social Lead Forms Email Search Engine Marketing Native Advertising Single Opt-In Data Campaigns Double Opt-In Branded Data Campaigns Due to the fact that we own and manage all of our own web properties, we can build a specialized experience with custom filters for every advertiser and data partner we work with. We offer: Cost Per Lead Campaigns Cost Per Impression Campaigns Cost Per Click Campaigns Cost Per Call Campaigns Social Lead Form Campaigns Search Engine Marketing Campaigns Email Marketing Campaigns SMS Marketing Campaigns Display Marketing Campaigns Audience Segmented Campaigns Since its birth, Lido’s full-service digital strategy has delivered palpable results with a lasting impact.