Daniel I.

Daniel I. is a seasoned professional in market research and insights, currently serving as the Senior Manager of Research & Insights at Life Fitness / Hammer Strength since November 2025, where responsibilities include supporting the Cardio, Digital, and Strength business teams. Prior experience includes roles as Manager of User & Market Insights at Rust-Oleum Corporation and Associate Manager of Consumer Shopper Insights at Newell Brands, focusing on Outdoor & Recreation brands like Coleman and Contigo. Earlier in career, Daniel worked as a Senior Demand Analyst at Nielsen, contributing to concept testing and new product launches, and held positions at Datassential and Decision Insight. Educationally, Daniel holds a Bachelor of Science in Marketing with a minor in Economics from Illinois State University, earned between 2008 and 2012.