LBD2C (LifeBrands D2C, Inc.)
Phyllis Silverstein is an accomplished marketing professional with extensive experience in client services and direct response marketing. Currently serving as VP of Client Services at LBD2C since August 2022, Phyllis focuses on developing marketing and media strategies that drive measurable revenue growth. Prior roles include Senior Director at TRANZACT and Director of Acquisition/Direct Marketing at Colonial Penn Life Insurance, where Phyllis led successful direct marketing initiatives for a top D2C insurance company. Additional experience includes media leadership roles at Salton, Inc., QVC, Harmelin Media, and American Telecast Corporation. Phyllis holds a Bachelor of Science in Finance from Villanova University and an MBA in Marketing/Finance from Penn State University.
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LBD2C (LifeBrands D2C, Inc.)
WE ARE LISTENERS, PLANNERS, BUILDERS AND DREAMERS RESPECTED FOR OUR SKILLFUL EXPERTISE IN THE D2C APPROACH TO BRAND ADVERTISING LBD2C was founded to help entrepreneurs realize their dreams by telling their stories in a way that’s relatable, accountable and compelling. Our D2C model has helped many companies successfully navigate today’s everchanging marketplace while focusing on the single most important relationship a company will ever have, the relationship with its customer. Developing and nurturing that affinity is what allows our clients to dominate in brand recognition and sales. Over the last 25 years, LBD2C has evolved into a growth company focusing on areas that deliver real-time revenue for our clients through distribution channels such as Amazon, digital and home shopping, in addition to traditional drivers like television, radio and out-of-home advertising. LBD2C is a respected leader in this space, expertly harnessing the power of direct response marketing so entrepreneurs can compete with industry giants by generating immediate revenue – all while building brands and lasting customer relationships. Essentially, we help dreamers dream even bigger.