Lifeguard
Hans Beumer is an accomplished professional with extensive experience in leadership and strategic roles across various industries. Currently serving as Program Director Wellbeing at Lifeguard since November 2024, Hans focuses on enhancing organizational performance through total wellbeing programs. Previously, Hans held the position of Business Director at Total Design, where innovative solutions were developed for organizational success. Other notable roles include Managing Director at Onetomarket, Senior Manager New Business Development at Finalist, and Co-Founder of TBLC. Hans is also recognized for founding Brand New Day and contributing to businesses as a Commercial Director at Ivo Niehe Productions and a Business Unit Manager at Initiative Media. Educational qualifications include an MBA in Strategy & Digital Transformation from Nyenrode Business University and diplomas in Commercial Economics and Physical Education from Hogeschool Utrecht and The Hague University, respectively.
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