Jessica Friedeman

Jessica Friedeman is a healthcare executive with a proven track record of employing strategy, data, and technology to successfully scale forward-thinking, high growth companies.

Jessica previously managed the strategic planning processes for a multitude of health systems, resulting in recruitment by Northwest Community Healthcare to run business development efforts internally. Jessica then joined Truven Healthcare (now IBM Watson Health) where she oversaw the Healthcare Marketing and Planning business lines. Jessica later joined Evariant, where she led Solutions Engineering and Product marketing functions. Jessica’s focus on solution packaging and positioning actively contributed to Evariant’s acquisition by Healthgrades.

Following Evariant’s acquisition, Jessica joined Healthgrades as EVP, Chief Marketing Officer. In this latest role - defined by three company transactions in less than three years - she assimilated messaging and product portfolios from multiple prior acquisitions to amplify the Healthgrades brand, drove the end-to-identity creation of Mercury Healthcare in tandem with the divestiture of the Healthgrades B2C division, and optimized sales execution with a focus on market fit that was integral in the acquisition of Mercury Healthcare by WebMD.