Erin Banks

Erin Banks is an experienced marketing professional who currently serves as the Global Head of Influencer Marketing and Events at Lifesum, where responsibilities include developing and executing a global influencer marketing strategy for a wellness app. Banks' expertise extends to leading global ambassador programs and managing activations across various social media platforms. In a previous role as Consultant - Head of Influencer, Affiliate and Events at Bubs Australia, a notable revenue increase of 16% was achieved through strategic marketing initiatives. An influencer marketing consultant from 2016 to 2021, Banks independently developed campaigns and optimized processes for managing brand relationships. Prior experience includes serving as Talent Relations Manager at Corbis, where celebrity strategies were created for major brands, along with project management roles in real estate and distribution management at Miramax Films. Erin Banks holds a Bachelor's degree in Journalism with an emphasis in Public Relations from California State University, Chico.