Edrick Tan

Performance Strategist at Liftoff

Edrick Tan is a seasoned marketing professional with a focus on performance strategy and user acquisition. Currently serving as a Performance Strategist at Liftoff Mobile since September 2023, Edrick has previously held significant positions, including User Acquisition Lead at Ethlas, Performance Outcomes Specialist at Twitter, and User Acquisition Executive at Storms. Edrick's career in marketing began as a Marketing Event Assistant at Zion Global Marketing Pte Ltd. Edrick holds a Bachelor's degree in Marketing from RMIT University and also attended Nanyang Polytechnic from 2014 to 2017.

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Liftoff

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Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users.