Qiu Xu Feng has extensive experience in the gaming industry, currently serving as the AIGC Group Leader at 莉莉丝游戏 since September 2017. In this role, Qiu has been responsible for building the AIGC team and managing the 美宣&产品支持 group. Previous roles at 莉莉丝游戏 include overseeing UA material creative direction for games such as ROK, AFK, and WG, and leading the artistic direction for Warpath. Prior to this, Qiu held various positions at Ubisoft from 2005 to 2017, including Art Director, where responsibilities encompassed managing graphic production teams and ensuring adherence to art direction, as well as roles as a Lighting Artist and Level Artist. Qiu holds a Master's degree in Computer Software Engineering from Shanghai Jiao Tong University and a Bachelor's degree from 西北纺织工学院.