Jay Hinman

Jay Hinman is the current VP of Marketing at Lily AI. Prior to that, they were the Head of Corporate Marketing & Demand Generation at Birdeye from August 2020 to September 2021. At Birdeye, they led a team of 13 and was responsible for the company's demand gen pipeline, ABM programs, external communications, content marketing, customer marketing, social media and public/analyst relations. Jay also hosted and produced the company's podcast, "The Modern Experience Marketer".

During their time at Birdeye, Jay was promoted to lead the entire marketing team in June 2021. Jay subsequently boosted monthly MQLs by 58% using aggressive paid, SEO, email, social and content marketing tactics and programs. Jay also led the creation of the company's marketing personas through extensive customer interviews, then used them to define and drive corporate messaging architecture in 2020-21. This messaging and positioning was rolled out to all marketing channels and used as the core company story for all media, analyst and external communication.

Jay owned all pipeline metrics and deliverables across ABM; Field Marketing; paid search and paid social; SEO; customer growth and retention and more. Jay managed a team of channel experts to deliver against aggressive MQL, opportunity and closed/won goals. Jay also hired the company's first PR agency and implemented a robust thought leadership program with them. Jay also started the company's first analyst relations program, in which they were lead for all briefings, RFPs and engagements. Lastly, they created an asset-rich and much-used sales enablement content library for the 200+ person sales organization.

Their manager is Purva Gupta, Co-Founder & CEO. They are on a team with Pete Lee - SVP, Sales, Byron Jones - VP, Product, and Ellen Hootman - VP, People.