Limetree
Lisa’s research has been widely cited and published in leading academic journals, including Psychological Science and Proceedings of the National Academy of Sciences, and has also appeared in the Wall Street Journal, Forbes and the New York Times. She also currently holds a position as an adjunct research scientist at Columbia University.
Lisa earned a doctorate degree in judgment and decision-making psychology from Columbia University, and has completed post-doctoral training at the Center for Decision Sciences at Columbia Business School.
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Limetree
Limetree creates meaningful connections between consumers and brands by defining what interactions are important to customers, consulting with brands on how to turn consumer data into actionable insight, creating a powerful story that is relevant to the brand experience, and using technology to collect, learn and deliver on their promise to engage the customer.