Sara Ritzby

Sara Ritzby is a seasoned marketing and customer analyst currently working at Lindex since August 2021, focusing on integrating business, brand, and customer insights to inform strategic decisions. Previously, Sara held the role of global merchandiser at Lindex, driving growth and profitability in lingerie and cosmetics through comprehensive analyses of sales and customer behavior. Prior to Lindex, Sara worked as an e-commerce business controller at H&M, managing sales for the East European market. Additional experience includes roles in accounting and operational purchasing across various companies. Sara holds a Master's degree in Marketing & Consumption and a Bachelor's degree in Business Administration from the University of Gothenburg, along with international educational qualifications in marketing.