Alison Doerr

Manager, Branded Products at LINE-X

Alison Doerr has a diverse work experience spanning multiple roles and industries. Alison most recently worked at LINE-X as a Manager of Branded Products starting in 2023. Prior to that, they held various roles at Reynolds American Inc., including Senior Manager of Brand Marketing for Pall Mall, Lead Manager of Brand Marketing for Pall Mall & Lucky Strike, and Territory Manager. During their time at Reynolds American Inc., Alison was responsible for implementing national campaigns, developing consumer and product research plans, managing multi-million dollar budgets, and executing new product launches. Alison also gained experience in trade marketing during their internship at Reynolds American, Inc. in 2017. Before that, they worked as a Purchasing Intern at SSI Technologies, Inc., where they contributed to market research, CRM implementation, and pricing reviews. Overall, Alison Doerr has demonstrated a strong ability to drive sales, optimize marketing strategies, and build relationships with retail partners.

Alison Doerr earned their Bachelor of Science degree in Advertising Management with a minor in Sales Leadership from Michigan State University. Alison attended the university from 2014 to 2018.

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