Speak our language!
We are Lingoda. Our mission is to build bridges through life-changing language learning.
Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.
Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.
As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.
We work hard to contribute to a better society. How? Here are three examples:
• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs
• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany
• In December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022
We are currently looking for a Senior Performance Manager (all genders) based in Berlin or working remotely (hybrid).
Your mission with us:
You will drive our student community's rapid growth by strategising, managing, and optimising our biggest channel, PPC/SEM.
Your tasks:
- Implement & optimise our Performance Campaigns to acquire students whilst driving down Customer Acquisition Costs
- You are innovative with attention to detail to ensure excellent implementation and execution of all campaigns
- You will regularly conduct detailed analyses to refine our strategies, drive efficiency and maximise the impact of investments on the business
- You will develop processes in order to streamline activity and you will seek and explore for new opportunities
- You are well-versed with AB testing and believe in continuous testing to improve performance
- You will work closely with our agency on growing Paid Search and the Push channels (Display, PMax, Meta)
- You will work closely with our other Paid Channels to further grow hybrid growth strategies (i.e. whitelisting on Meta, PMax on YT with influencer content)
You bring to Lingoda:
- 7+ years of B2C Performance Marketing experience with focus on the Google Marketing suite (Paid Search, PMax, Display). Experience in Meta and Paid Discovery are a strong plus
- Excellent working knowledge of web analytics tools (e.g Google Analytics) and the ability to analyse data from multiple sources
- Data-driven outlook with the ability to synthesise, analyse and interpret data (including KPI reports) and transfer into actionable steps
- Deep understanding and current hands on knowledge of marketing technologies and media platforms (Google Ad Manager, Meta Ad Manager, Outbrain and Taboola)
- Proactive, getting-it-done mindset - you are not afraid to get your hands dirty
- Experience in working with external partners (free lancers, agencies) is desiderable
You add to our culture with:
- A good communicator who loves working as part of a cross-functional team
- You have strong attention to detail and a willingness to learn
- A great team player
- Excellent written and spoken English (having another language is an advantage)
What you can expect from Lingoda:
- Approachable leaders and transparent communication - every voice counts at Lingoda!
- Company events and colleagues who are always happy to socialise + budgets towards team building events!
- An inclusive environment with great team spirit and passion for languages
- A well-structured and exciting onboarding process to set you up for success!
- The possibility to work remotely from your home or in the office located in the heart of Berlin
- Education funds because we want to see our people grow
- Free access to our language classes
- Mental Health programs
- Corporate benefits & pension funds
- 28 vacation days per year
- Free snacks & drinks at the office
- The modern hardware necessary for your work (n.a. for freelancers)
- Flexible working hours