Senior SEO Manager (all Genders)

Speak our language!

We are Lingoda.

Our mission is to build bridges through life-changing language learning. 

Lingoda is a fast-growing online language learning partner for those aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.

Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.

As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.

We work hard to contribute to a better society. How? Here are three examples:

• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs

• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany

• In December 2022 at the Digital Education Awards, we won “Best Digital Learning Product of the Year” and in 2024, Lingoda was included in  The Time's list of the 100 best EdTech companies

We are currently looking for a(n) Senior SEO Manager (all genders) based in Berlin.

Your mission with us

As our Senior SEO Manager, you will spearhead the development and execution of comprehensive SEO strategies to attract new students through organic search. You will collaborate closely with the CMO and the marketing team to ensure that our SEO initiatives are aligned with our business objectives and contribute effectively to our marketing goals. Your role will involve optimizing content, enhancing product visibility, and expanding our content reach to drive traffic and conversions

Your tasks

• Strategy:
• Create and implement SEO strategies aimed at improving organic search rankings, increasing website traffic, and boosting conversions
• Develop both on-page and off-page SEO strategies tailored to diverse international markets, optimizing for multiple countries and languages
• Lead external services
• Align SEO strategies with overall business goals and marketing initiatives
• Cross departmental communication and collaboration
• Keyword Research and Content Creation:
• Conduct thorough keyword research to inform SEO strategies and content creation
• Identify keyword opportunities and gaps to optimize content
• Collaborate with the content team to ensure SEO-friendly content creation
• Content Seeding and Link Building:
• Develop and execute content marketing strategies to enhance increase brand awareness and popularity of Lingoda
• Implement off-page SEO strategies, including leveraging PR for SEO
• Drive content seeding initiatives to boost organic search visibility
• Ongoing Optimization and Testing:
• Regularly update and optimize website content and meta elements (titles, descriptions) for enhanced search visibility and performance
• Identify and act swiftly on quick wins, leveraging opportunities for immediate improvements in search rankings and traffic
• Build and manage the SEO roadmap, prioritizing initiatives and ensuring alignment with business goals and evolving search engine algorithms
• Technical SEO:
• Perform on-page technical SEO analyses to identify and resolve issues
• Optimize website architecture, internal linking, and navigation for improved user experience and search engine crawlability
• Stay updated with the latest AI technologies and apply them to structural optimizations
• Analytics and Reporting:
• Monitor and communicate SEO-relevant KPIs, ensuring alignment with business objectives
• Conduct regular competitive analysis and market observation
• Use data-driven insights to adjust SEO strategies and improve performance
• Innovation:
• Stay informed about industry trends and innovations, particularly in AI and search algorithms
• Propose and implement new ideas to maintain a competitive edge
• Student-Centric Approach:
• Focus on attracting new students by aligning SEO strategies with student needs and preferences
• Ensure the website content and SEO strategies resonate with potential students

You bring to Lingoda

• Proven Experience:
• Minimum of 5 years in hands-on SEO management, demonstrating success in competitive industries
• Strong expertise in the latest SEO trends, algorithm updates, and best practices
• Technical Skills:
• Mastery of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Sistrix, etc.)
• Comprehensive understanding of ranking factors for Google SERPs
• Experience with content management systems (e.g., WordPress)
• Technical SEO, including website audits, on-page optimization, and improving site architecture
• Analytical Skills:
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Experience in translating data into strategic priorities that align with business goals
• Communication & Collaboration:
• Excellent communication skills with a proven ability to manage and influence stakeholders.
• Experience working in cross-functional teams and contributing to collaborative projects
• Educational Background:
• Bachelor’s degree in Marketing, Business, or a related field (preferred)

You add to our culture with

• Positive Attitude: A proactive, can-do approach and readiness to tackle challenges.
• Execution Focus: Strong focus on execution with the ability to deliver results and get things done efficiently.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Growth Mindset: Openness to continuous learning and feedback, with a focus on personal and professional development.
• Team Spirit: A collaborative approach and enthusiasm for working within a team.
• Creativity: Innovative thinking to contribute fresh ideas and solutions.

What you can expect from Lingoda

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Education funds because we want to see our people grow
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• 28 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n/a for freelancers)
• Flexible working hours