Erica Firmo

Erica Firmo serves as the Head of Communications for the UK and Ireland at LinkedIn, directing communications strategies across Consumer, B2B, and Corporate sectors while providing counsel to senior leadership. With previous roles at LinkedIn, including Head of Corporate Communications for Asia-Pacific and Senior Communications Manager for Latin America and Iberia, Erica has successfully managed regional brand visibility and crisis management. Prior experience at GE included Communications Director for Latin America and managing investor relations programs. Erica holds an MBA in Marketing from FIA Business School and a Bachelor's degree in Public Relations from Faculdade Cásper Líbero, complemented by an extension in Communications & Media Studies from Harvard University.