Alexandra Previdi

Alexandra Previdi is a Senior Associate at Lippincott, a division of Oliver Wyman specializing in brand and innovation, since May 2022. Previously, Alexandra served as Director of Global Brand and Growth Strategy at TTI Floor Care North America, where there was a focus on building the brand strategy department and managing portfolio growth for Hoover, Dirt Devil, and Oreck. Prior experience includes Senior Manager of Global Brand Strategy and Marketing for Frigidaire at Electrolux, Associate at Lippincott, Manager at Vivaldi Partners Group, and Manager at PSFK, contributing to brand strategy and innovation initiatives for numerous high-profile clients. Early career accomplishments include developing partnership programs for TED Conferences and internships at CBS News and the Global Heritage Fund. Alexandra holds a Bachelor of Arts in Global Politics and International Economics from Washington and Lee University.