Lippincott
Amanda Abell is an experienced brand strategist currently serving as an Associate in Brand Strategy at Lippincott since March 2023. Prior to this role, Amanda held the position of Manager of Insights & Experience Strategy at Johnson & Johnson, where significant contributions included introducing the Branding Community of Practice to enhance brand building capabilities across the organization. Amanda's extensive background encompasses various roles in brand strategy and communications, including Brand Strategy Manager and Senior Brand Strategist at Joe Smith | Growth & Innovation Consultancy, where strategic insights guided brand development for clients ranging from start-ups to Fortune 50 companies. Previous positions at Padilla, University of Minnesota, and other organizations reflect a robust foundation in marketing, communications, and public relations. Amanda holds a Bachelor's degree in Journalism: Strategic Communication and Spanish Studies from the University of Minnesota.
Lippincott
Lippincott is a global creative consultancy specializing in brand and innovation. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.