Giovanni Pupo

Giovanni Pupo serves as the Head of E-Commerce Media for Europe at LIPTON Teas and Infusions, where strategic management of E-Commerce Performance Marketing is orchestrated across major platforms including Amazon and Tesco. Giovanni also contributes as an Adjunct Professor at POLIMI Graduate School of Management, teaching analytics and media planning. As the founder of ppcmarketing.it, Giovanni established a premier e-Book platform for Digital Marketing education and co-founded DigiLabor, a Digital Marketing Lab in collaboration with the University of Calabria. Prior roles include Global Head of Paid Media and Global Biddable Media Lead at Unilever, where Giovanni oversaw global paid media strategies for key brands and managed collaborations with renowned agencies. Giovanni's extensive experience in digital marketing spans various roles, including digital strategist, PPC account executive, and marketing analyst, supported by a solid educational background in marketing metrics and analytics from esteemed institutions.