Islam Tarek

Islam Tarek is a seasoned marketing professional with extensive experience in brand management and strategy development across various sectors. Currently serving as the Marketing Director at Lipton Teas and Infusions since October 2022, Islam leads the marketing agenda for the Lipton brand in Egypt and Sudan. Prior experience includes a role as Marketing Manager at Beyti, where Islam developed marketing strategies for the Almarai Yogurt category, and as Senior Brand Manager overseeing the juice category. Earlier roles at Nestlé involved managing multiple ice cream product categories, significantly contributing to overall business performance. Islam holds an International MBA from EADA Business School Barcelona and a Bachelor’s degree in Marketing and International Business from The German University in Cairo.