Boyona Graham

Global Channel Marketing Manager at Liquid Instruments

Boyona Graham has worked in the marketing industry since 2013. Boyona began their career as an Enterprise Marketing Automation Intern at Mentor Graphics in 2013. Boyona then moved to IMS Integration as a Marketing Intern in 2014. From 2014 to 2021, they worked for Mentor Graphics in various roles, including Marketing Programs Specialist, Enterprise Marketing Automation Intern, and Marketing Program Manager. In 2021, they moved to Siemens EDA (Siemens Digital Industries Software) as an EDA Outbound Strategist. Currently, they are a Distributor Marketing Manager at Liquid Instruments. During their time at Mentor Graphics, they achieved strong operational excellence, with the highest engagement interactions for 9 consecutive quarters for the Catapult product line, and 5 consecutive quarters for the Tanner and Manage Memory IP marketing product lines. Boyona also implemented and developed strategies for account managers' email promotions, generated new customers' interactions and sales call request, and created a targeted, customized executive level messages towards two of their existing accounts.

Boyona Graham obtained a Bachelor of Science (B.S.) in Marketing from Oregon State University between 2010 and 2014. In 2021, they obtained a Luma Practitioner Certification from the LUMA Institute. In 2022, they obtained a Luma Facilitator Certification from the LUMA Institute.

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Timeline

  • Global Channel Marketing Manager

    January, 2023 - present