Helen Guo's profile picture

Helen Guo

Director, Consumer Insights at Liquid I.V.

Helen Guo has an extensive background in consumer insights, analytics, and strategy across various industries such as retail, consumer goods, and finance. Helen has held roles at top companies like Liquid I.V., PepsiCo, Gap Inc., and Kurt Salmon, with a focus on leading consumer insights initiatives to drive business growth. Helen also brings experience in finance and advisory roles from Cerberus Capital Management and Barclays Capital, showcasing a well-rounded skill set. Helen's educational background includes an MBA from The University of Chicago Booth School of Business and a Bachelor's degree in Commerce from the University of Virginia.

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Los Angeles, United States

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Liquid I.V.

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Liquid I.V utilizes Cellular Transport Technology (CTT), which is utilized in all of our products, is based on an optimal ratio of ingredients designed to enhance rapid absorption of water and other nutrients into your body.CTT® is a delivery system designed to enhance rapid absorption of water and key ingredients into your body, helping you feelbetter, faster.Liquid I.V was established in 2012 by Brandin Cohen in Marina Del Rey, California.