Sebastian Aruta

Sebastian Aruta is an experienced professional in ecommerce and digital operations, currently serving as the Director of Ecommerce Operations at LCBO since October 2007. Aruta's responsibilities encompass all facets of LCBO's ecommerce business operations, including website and mobile app content publishing and promotional campaigns. Previously, Aruta held positions such as Director of Ecommerce Product Management, where strategies for digital channels and customer experience improvements were developed, and Acting Director of Digital Customer Experience, leading modernization efforts for ecommerce and digital platforms. Prior to joining LCBO, Aruta worked at Advanced Micro Devices in various roles, including Manager of e-Business and Internet Marketing, and Global Customer Care Manager. Aruta holds a Project Management certification from the Schulich School of Business at York University.