Paola Gratton

eCommerce e Digital Marketing Manager at Lirecento

Paola Gratton has a diverse work experience in the field of eCommerce and digital marketing. Paola is currently working as an eCommerce and Digital Marketing Manager at Lirecento since January 2022. Prior to this, they worked at AQUARDENS S.P.A. as an eCommerce and Digital Manager from January 2018 to November 2021. In this role, they were responsible for managing and developing the digital strategy, brand awareness, SEM activities, and budget management for eCommerce and online advertising.

Before that, Paola Gratton worked at SWINGER INTERNATIONAL SPA as a Social Media and eCommerce Strategist from November 2016 to January 2018. Paola was responsible for developing and managing the digital communication strategy for the Genny fashion brand, including social media management, advertising campaigns, and coordination of the web agency. Paola also managed eCommerce activities and CMS (Magento) for the brand.

Prior to that, Paola Gratton worked at GMC Impianti as a Web Strategist from May 2016 to November 2016. Paola'sresponsibilities in this role are not specified.

Paola started their career at PROFUMERIE DOUGLAS SPA in August 2011 and worked as an eCommerce and Customer Care Specialist until March 2016. In this role, they handled various processes related to customer care, administrative support, technical support, and logistics. Paola also managed the internal call center team, supported the Douglas Card loyalty program, and handled risk management and administrative tasks.

Overall, Paola Gratton has extensive experience in eCommerce, digital marketing, brand awareness, SEM activities, and customer care.

Paola Gratton's education history begins with their completion of a diploma in "Liceo linguistico" at "Liceo linguistico Lavinia Mondin" in Verona, from 2001 to 2006. Following that, they pursued a "Laurea" degree in "Relazioni Pubbliche e Pubblicità" at IULM University from 2006 to 2011. In 2016, Paola attended ENAC LAB Verona for a period of one year, specializing in "SEO e Web Marketing".

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