LIT Method, the Los Angeles-based fitness company backed by Jay-Z, Adrian Gonzalez, and Marcy Venture Partners.

Developed by husband and wife duo Justin and Taylor Norris, LIT Method is a combination of personal training, physical therapy, and injury prevention — and its signature LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system offering more than 500+ low impact exercises including strength, cardio, Pilates, rowing, and recovery. 

With daily live classes and on-demand workouts in the United States, Canada, and a growing number of countries and territories around the world, LIT is expanding its global Boltcult community and empowering people to ‘build their bodies, not break them.’ 

Visit litmethod.com to learn more about the method, the machine, and the movement.

Teams at LIT Method

Leadership Team