Michael Romrell, MBA

President at Literal

Michael Romrell, MBA has a diverse work experience spanning multiple industries. Michael started their career as a Mechanical Engineer Intern at Alpine Engineering & Design, where they built the company's website, operated the marketing and sales department, and took innovative concepts from ideas to prototypes.

After this, they founded Nut Works Design Studios, a custom web design shop that developed successful lead generation sites, targeting finance and SMBs. In addition to building niche landing pages, they also wrote e-books and created educational tools.

Romrell then co-founded Runaway Bids, a reverse auction e-commerce platform, where they served as the President and Co-Founder. Michael managed an offshore team of developers and engineers to build the platform using PHP, JavaScript, HTML, and CSS.

Michael later joined Prosper Inc. as a Product Trainer, conducting user testing and explaining technical details to non-technical users. Michael also worked as a Web Development Sales Rep, helping entrepreneurs create websites and web applications without the need for a software engineer or web developer.

Romrell then worked in business development at EnticeLabs, where they identified and reached out to tech sites and blogs to join their ad network.

Michael joined Boostability as a Senior Partner Manager, working with partners to develop lead generation tools and resolve issues. Michael later transitioned to a role as an Account Manager, advising clients on SEO-related site changes and implementing SEO solutions to improve search rankings. Michael also worked as a Senior Product Manager, collaborating with strategic partners to build new products from scratch.

Michael served as the Project Director at ExpertVoice, responsible for process improvement and organizational efficiency among a team of Project Managers. They built retail training curriculum for top brands like Oakley, The North Face, GoPro, and Nike.

Most recently, Romrell worked at Literal as the President, where they were involved in inventing a new way to read.

During their time at ESADE Business & Law School, Romrell pursued an MBA and served as the Entrepreneurship Club President. Michael was also active in various clubs and enrolled in the Finance Career Accelerator program to enhance their skills in corporate finance and investment banking.

Michael Romrell, MBA, has a strong educational background in business management and entrepreneurship. Michael obtained their Master of Business Administration (MBA) degree in Entrepreneurship/Entrepreneurial Studies from Esade in 2019. Prior to that, they completed a Bachelor's degree in Business Management with a focus on Entrepreneurship at Utah Valley University from 2008 to 2012. In 2008, they also completed the Pre-MBA Academy program at Brigham Young University.

In terms of additional certifications, Michael Romrell has obtained the "CMO Foundations: Become an Effective CMO" certification from LinkedIn in July 2022.

Links

Previous companies

Prosper logo
Boostability logo
ExpertVoice logo

Peers

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Timeline

  • President

    September, 2018 - present