Brian Larock

Brian LaRock's work experience includes serving as the CFO for Litify starting in 2019. Prior to that, they were the CFO for Welcome Commerce, Inc. (acquired by Salsify) from 2016 to 2019. Brian also worked as a CFO consultant for start-ups and emerging companies at CFO Consulting from 2015 to 2017. Additionally, Brian was the CFO for COTA (Cancer Outcomes Tracking & Analysis) in 2014 and the CFO for NewsCred from 2012 to 2014. Brian held the position of Chief Operating Officer & Chief Financial Officer at Big Lead Sports (acquired by Gannett/USA Today Sports Media) from 2011 to 2012. Brian served as the Chief Financial Officer at 5min Media (acquired by AOL) from 2010 to 2011. Brian was the Chief Financial Officer & Controller at UGO Entertainment, Inc. (acquired by The Hearst Corporation) from 2003 to 2010, with roles as CFO from 2005 to 2010 and Controller from 2003 to 2005. Brian's earliest recorded work experience was as a Controller at Experience, Inc. from 2001 to 2003.

Brian LaRock holds a Bachelor's Degree in Accounting from the University of Massachusetts Lowell.