Serge Beato

Serge Beato has extensive experience in the field of product design and user experience (UX/UI). Serge is currently the Head of Product Design at LittleBig Connection, where they are responsible for building a strong vision and strategy for human-centered design. In this role, they collaborate with UX designers, UI designers, and front-end developers to ensure alignment and a unified action plan.

Prior to their current position, Serge worked as a Lead UX/UI designer and consultant on freelance projects for various national and international clients, including BBDO Barcelona, Contrapunto, Everis, and Tribal Worldwide.

Serge also held the position of Lead UX/UI, Product Designer, and Partner at Arextech, where they focused on designing and creating software solutions to bridge the gap between the digital and real world.

In previous roles, Serge worked as a UX/UI Designer at Yaap Digital Services, contributing to joint ventures with Caixabank, Santander, and Telefónica. Serge also served as the Art Digital & Creative Director at M&C Saatchi, leading the conception and execution of communication campaigns for automotive brands.

Serge's career started with their role as a Creative Director at Adtiviti, a creative agency that they co-founded. Serge later worked as a Creative Director at Webmedia/Evoluciona and as a Graphic Designer at Código Gráfico.

Overall, Serge Beato has a strong background in product design, UX/UI, and creative direction, with experience in various industries and a track record of delivering successful projects.

Serge Beato has a diverse educational background. In 1995, they pursued a Licentiate degree in Geography and History from UPVD Alumni, which they completed in 1997. Later, in 2001, they attended ESIC Business & Marketing School for a Postgraduate Course in Interactive Marketing, which lasted until 2002. Serge furthered their education in 2015 by enrolling in a Postgraduate Course at Universitat Pompeu Fabra, specializing in Usability, Interaction Design, and User Experience. This course concluded in 2016.

In addition to their formal education, Serge Beato obtained certifications as well. Serge completed the course "Curso Metricas y Diseño" at Sol Mesz in April 2020, and in January 2016, they earned certification for "The laws of visual perception: unity, weight, balance, and movement" from Domestika.