Adrian Melville

Adrian Melville is an experienced professional in commercial partnerships and marketing within the sports industry. Currently serving in a role focused on commercial partnerships for the International Series at LIV Golf, Adrian also contributes as a mentor at HYPE Sports Innovation. Previous positions include Head of Team Marketing and Commercial Operations at World Rugby, Chief Operating Officer at golfscape, and Director of Commercial and Content Distribution at Viacom. Adrian's expertise encompasses strategic insights, content development, and analytics, with notable positions at Sky, ESPN, Bloomberg Sports, and Opta. Educational credentials include dual MBA degrees from Columbia Business School and London Business School, complemented by a Bachelor's degree in Comparative Politics from Princeton University.