Christine Henry Smith

Christine Henry Smith is an accomplished marketing professional with extensive experience in integrated marketing and strategy development. Currently serving as Integrated Marketing Manager at Live Nation Entertainment, Christine leads presale RFP proposal development for numerous sponsorship sales teams, aligning creative concepts with marketing initiatives to attract corporate partners. Previously, as Marketing Strategist at Geisinger, Christine directed marketing efforts for urgent care clinics during the COVID-19 pandemic and managed the annual marketing budget. Earlier roles at Live Nation included Manager of Creative Solutions, where Christine generated significant annual revenue through innovative brand integration proposals and training programs for sales teams. Additional experience includes positions at Kraft Foods and Pacific Sunwear, complemented by a B.A. in Mass Communications and Philosophy from King's College.