Deirdre McCready

Deirdre McCready is an accomplished executive with over 15 years of experience in event production and sales. Currently serving as Executive Vice President of Sales & Special Events at Live Nation Entertainment since June 2015, McCready previously held the position of Senior Vice President of Sales and Special Events. Prior to this, McCready was Vice President of Special Events at SBE Entertainment from 2005 to 2015, where significant contributions included the development of the event and catering platform. Earlier roles included Brand Marketing and Event Producer at The Hollywood Reporter (2003-2005), where McCready produced notable events such as the Key Art Awards and Oscar nominee panel discussions, and Special Event Coordinator at The Key Marketing Group (2002-2003), planning high-profile premiere parties. McCready holds a Bachelor's degree in Psychology from San Diego State University, earned in 1998.