Kelsey McKasson

Tour Marketing Coordinator at Live Nation Entertainment

Kelsey McKasson is a marketing professional with a strong background in tour marketing and event operations. Currently serving as a Tour Marketing Coordinator at Live Nation Entertainment, Kelsey supports artist agencies in creating marketing campaigns and manages cross-functional projects to enhance ticket sales. Previous experience includes roles at Associated Students at San Diego State University, where Kelsey executed social media content and marketing campaigns, and at the San Diego Padres, overseeing special events and game-day operations. Kelsey also interned as a Digital Marketing Intern at Fidelitas Development, achieving significant increases in sales through targeted SEM advertising and CRM strategies. Kelsey holds a Bachelor of Science in Business Administration with a focus on Marketing and a Certificate in Luxury Marketing from the Paris School of Business.

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Timeline

  • Tour Marketing Coordinator

    August, 2022 - present