Shelly Cruzen

Shelly Cruzen has extensive experience in event management and sales, currently serving as the Director of Special Events Sales at Live Nation Entertainment since October 2023. Previously, Cruzen held the position of Senior Catering Sales Manager at Aparium Hotel Group and worked as an Executive Meeting Manager at Hilton, where responsibilities included managing client meetings and events across various markets such as entertainment and sports. Additional roles include Event Coordinator at NOAH'S Event Venue and Event Planner at Wellmark Blue Cross and Blue Shield, focusing on logistics and execution of events. Early career experiences include positions at Life Time, ISU Recreation Services, Iowa Animal Rescues League, and assisting with weddings as a Wedding Planner assistant at Make it Happen Events DSM. Cruzen earned a Bachelor's degree in Human Sciences with a focus on Event Management from Iowa State University. Key skills include Safe Served certification and crowd management training.