Tahira A.

Tahira A. is a seasoned professional in event sales and hospitality management with a robust experience trajectory spanning over two decades. Currently serving as Senior Manager of Special Event Sales at Live Nation Entertainment since January 2018, Tahira oversees sales and marketing for multiple venues in Northern California. Previous roles include Director of Client Services at SF New Deal and Director of Sales for events and catering with the MINA Group, where significant achievements included managing high-profile events and collaborations with the San Francisco 49ers. Early career accomplishments at Rosewood Hotels & Resorts include leading event operations and contributing to a Michelin 1-Star rating, while foundational experience at Four Seasons Hotels and Resorts included catering sales and guest relations. Tahira holds a Bachelor of Science in Restaurant, Hotel, and Institutional Management from Texas Tech University.