Tracy R. Underwood

Tracy R. Underwood is an experienced entertainment professional with a diverse background in event organization, management, and production support. As the owner of TRU Entertainment since January 1988, Tracy specializes in comprehensive event management from inception to completion. Additionally, Tracy owns TRULY Independent Records, which prioritizes artists' needs. Tracy's extensive involvement with Live Nation Entertainment, spanning from 1994 to present, includes roles in event staff, supervision, and operations management. In conjunction with positions at Bay Area Productions and NES West, Tracy has managed operations for major events like the Oakland Jazz Festival and collaborated closely with security and local authorities. With a commitment to supporting artists and producing impactful events, Tracy's expertise encompasses a wide range of responsibilities in the entertainment industry.