Joanne O'Connell

Joanne O'Connell is an accomplished professional with extensive experience in marketing and partnership management within the sports and entertainment sectors. Currently serving as the Senior Manager of Clothing at Liverpool Football Club since March 2020, Joanne has a background that includes consulting roles at Sports & Entertainment agencies, where activations involved notable clients such as Topps Merlin and Sony. Prior experience includes serving as the Product & Partnership Marketing Manager for Chang Beer at International Beverage, where Joanne managed a partnership with Everton Football Club and was responsible for global sponsorship rights and sales growth. At Cancer Research UK, Joanne held the position of National Marketing Manager for Race For Life, successfully driving significant fundraising initiatives. Previous roles also include category management at Reebok and product marketing at Sony Computer Entertainment Europe, where Joanne demonstrated expertise in managing product lines and partnerships across various sports.