Amanda Reiss

Amanda Reiss has a strong and diverse work experience spanning over two decades. Amanda began their career as a Global Recruiting Manager and Analyst at Arthur D. Little in 1998. Amanda then worked as a Sr. Analyst in the Retail & Consumer Goods sector at Mainspring from 1999 to 2001. Following this, they joined IBM Global Services as a Consultant in the Distribution Sector, specializing in Strategy & Change, and worked there until 2004.

In 2005, Reiss had a summer internship in Strategic Planning at Urban Outfitters, Inc. Amanda then joined Digitas in 2006 as Vice President/Group Director, Strategy & Analysis, where they managed multiple cross-capability teams and oversaw large-scale strategic client engagements until 2012. During their time at Digitas, they implemented team development and mentoring programs and led company-wide learning sessions.

Reiss then operated as a Digital Marketing Consultant from 2012 to 2014, undertaking projects for various clients, including a medical devices manufacturer, an eco-tourism business, a tour boat company, a banking software company, and a local sporting goods store in Panama.

In 2014, Reiss became the Chief Marketing Officer at UNREAL Candy, where they played a key role in launching the natural candy brand. Amanda successfully drove the brand's presence from scratch to over 3,000 stores nationwide. Amanda leveraged market and consumer insights to identify opportunities for the startup brand to compete with established competitors.

From 2016 to 2019, Reiss served as the Chief Marketing Officer at Saucony, a renowned athletic shoe manufacturer. Amanda held responsibility for overseeing all marketing activities during their tenure.

Most recently, Reiss is the Chief Marketing Officer at Living Proof, Inc., as of September 2019. With their extensive experience and expertise, they are well-equipped to lead the marketing efforts of the company.

Amanda Reiss completed their BA in American Studies from Cornell University from 1994 to 1998. Amanda then pursued an MBA in Marketing & Entrepreneurship from The Wharton School between 2004 and 2006.