Amanda Herholdt

Amanda Herholdt has extensive experience in the food and beverage industry. Amanda started their career in 2007 as an Associate Brand Director at Jumeirah, where they managed and was responsible for multiple restaurants. Amanda was later promoted to the role of Associate Brand Director and took on additional responsibilities such as strategic planning, budget management, and supplier negotiation.

From 2010 to 2014, Amanda worked as an Operations Manager at Al Tayer Group, where they implemented and managed business plans for multiple outlets. Amanda ensured the highest levels of quality were maintained and customer satisfaction was achieved.

In 2014, Amanda joined Gourmet Gulf LLC as a Brand Operations Manager for Yo Sushi, where they were responsible for developing plans, executing projects, and maximizing profits through cost-saving initiatives.

From 2015 to 2020, Amanda worked at Al-Futtaim, first as a Business Development Manager and then as an Operations Manager. In their roles, they reviewed feasibility, analyzed data, and built and maintained business relationships. Amanda also had full operational responsibility for TWG Tea Salon & Boutiques, ensuring brand standards were followed and sales increased.

Most recently, Amanda held the position of Head of Operations at Liwa Minor - The Coffee Club. Amanda was responsible for all operations of the brand in the Middle East and played a key role in strategy creation and implementation.

Currently, Amanda is working as a Business Director at Liwa Minor.

Amanda Herholdt attended Technikon Pretoria from 1990 to 1992, where they pursued a degree in Marketing & Sales Management. Amanda'sfield of study during this time was specifically focused on marketing.