Ben Doherty

Ben Doherty has extensive experience at Lloyds Banking Group since September 2012, where roles have included Lab Product Owner Decisioning & Channel Integration and Head of Decisioning & CRM Innovation. In these positions, Ben has led cross-functional agile teams to drive personalisation transformation through innovative solutions leveraging data and technology. Key achievements include enhancing customer interactions with real-time contextual data and implementing machine learning for improved relevancy. Additional leadership roles have encompassed Head of CRM Strategy & Implementation, where oversight was provided for over 75 CRM analysts, and Senior Manager positions focused on strategic implementation, performance optimisation, and customer insights. Prior to Lloyds, Ben held a teaching position at Noble Foreign Language Institute and worked in marketing and analytical roles at Royal Bank of Canada and DECODE. Ben holds a Professional Diploma in Banking Practice and Management from LIBF and a B.A. (Hons.) in Politics from Queen Mary University of London.