Bridgette Bell

Bridgette Bell is a skilled professional in service design and customer experience strategy, currently serving as Lead Service Designer at Lloyds Banking Group since June 2025. Prior experience includes a role as Principal Consultant at Nile, where Bridgette focused on service design and product UX, and as Product Designer at Xero, leading design processes for partner onboarding and customer journey mapping. Bridgette has also held various roles at Assurity Consulting, where responsibilities ranged from Senior Design and Innovation Consultant to Agile Consultant, emphasizing design thinking and agile methodologies. Early career experiences included roles in testing and business analysis, and Bridgette holds a Bachelor of Applied Science in Information Science and Design for Technology from the University of Otago.