Mark Welch

Mark Welch is an accomplished marketing professional with extensive experience in paid search and conversion optimization within the financial services sector. Currently serving as a Senior Manager and VP of Paid Search at Lloyds Banking Group since September 2017, Mark leads stakeholder engagement and strategic initiatives to enhance marketing efficiency and effectiveness. Previously, Mark held roles including Senior Associate Director and Conversion Optimisation Manager, overseeing a team responsible for managing paid search across multiple bank brands. Earlier experience includes a tenure at All Response Media, where Mark specialized in digital media planning and strategy across various channels. Mark's career began in media sales and radio, supplemented by a BSc in Business Administration and Psychology from Keele University.