Laura C.

Laura C. has a diverse work experience spanning across various industries. Laura is currently working as a Digital Media Director at LMA Marketing & Advertising, where they oversee digital marketing strategies and campaigns for clients. Laura'sresponsibilities include managing Google Ads, SEO, email marketing, and OTT efforts, as well as providing custom monthly reporting to clients.

Prior to their current role, Laura worked at OCG Creative, LLC as a Director of Accounts and Field Strategist. As the Director of Accounts, they conducted team training and developed onboarding and training materials for new hires. Laura also worked with the partners and owners of OCG Creative to develop workflow processes to meet client expectations. As a Field Strategist, Laura maintained client relationships and developed digital marketing strategies that aligned with clients' business objectives. Laura collaborated with designers, developers, and content strategists to implement these strategies.

Laura also has experience working as an Assistant Department Manager - Inventory at Nordstrom Rack, where they oversaw the inbound logistics team and developed a social media strategy for the store's Instagram profile.

Prior to that, they worked at ACCESS Event Solutions as a Marketing Specialist, where they successfully implemented strategic initiatives to increase the company's keyword ranking, social media presence, and website leads and inquiries.

Laura's earlier experiences include roles at Target, Wolf Pack Relations, PRSSA Nevada, Lawlor Events Center, and Nevada PRSSA, where they gained valuable skills in guest experience, account management, marketing, and event management.

Overall, Laura C. has a strong background in digital marketing, account management, and strategic planning, and they bring a wealth of experience to any role they undertake.

Laura C. completed their high school education from Liberty High School from the years 2009 to 2013. Laura obtained a high school diploma with no specified field of study. Afterward, they attended the University of Nevada, Reno from 2013 to 2017, where they earned a Bachelor of Science (B.S.) degree in Marketing. Laura also had a minor in Cultural Anthropology.

In terms of additional certifications, Laura C. obtained several certifications in various areas. These include Basis Foundations, Contextual Targeting Essentials, Data Essentials, Digital Media Essentials, and Programmatic Essentials, all from Basis Technologies, which they acquired in June 2022. Laura also completed the ClickMinded SEO Course from ClickMinded in January 2020. Furthermore, Laura C. obtained certifications from Google, including the Google Ads Display Certification and Google Ads Search Certification from Google Digital Academy (Skillshop) in September 2022. Additionally, they completed the Google Analytics Beginners Course and Google Analytics Advanced Course from Google in May 2020.

In 2023, Laura C. furthered their certifications by completing several courses and obtaining more certifications. These include the Basis Foundations 2.0, Marketing Funnel Essentials, Search Essentials, and Connected TV (CTV) Essentials: Basis User Edition, all from Basis Technologies, which they obtained in June 2023. Laura also obtained the Advanced Programmatic Course, Basic Programmatic Certification, Direct Buying Essentials, Private Marketplace Essentials, and Programmatic Guaranteed (PG) Essentials: Basis User Edition, all from StackAdapt, which they achieved in February 2023.

Overall, Laura C. has a Bachelor's degree in Marketing and a minor in Cultural Anthropology from the University of Nevada, Reno. Laura has further enhanced their skills and knowledge through various certifications, specializing in marketing, digital advertising platforms, analytics, SEO, and programmatic buying.