TJ Freeborn

As chief administrative officer, TJ Freeborn leads the company’s brand marketing, corporate communications, corporate giving, enterprise project management, customer care, and meetings and events teams.

She brings nearly 30 years of financial services experience, including nearly 15 years in the home lending industry, to her role. Utilizing her deep and varied background, TJ frequently leads cross-functional strategic initiatives and serves as a critical partner to the entire executive team. In 2021 she led the development of loanDepot’s national sports marketing strategy, cementing partnerships with Major League Baseball and the Miami Marlins, as well as spearheading loanDepot's nationally recognized Home Means Everything campaign.

Before joining loanDepot, TJ held various leadership positions at Discover Financial Services, where she led home equity loan operations and servicing, as well as marketing acquisition, customer experience and creative development for Discover’s mortgage products. Prior to Discover, she served as vice president, marketing at Wells Fargo Home Mortgage. In this role, TJ was responsible for branding and creative development and was a key partner on cross-functional regulatory and strategic initiatives such as the SAFE Act implementation and multi-channel marketing-on-demand platform launches.

TJ is a graduate of Grand View College in Des Moines, Iowa, where she was an inaugural member of the college’s Logos Honors Program. A passionate supporter of veterans’ issues, TJ has been an active volunteer with the War Heroes on Water sportfishing tournament since its inception in 2018.